Our Story

Wine Country Motor Sports was started by Dave Lipsky in March of 1992 at what is now Sonoma Raceway. We have been family-owned and operated for over 33 years. We are proud to be one of the largest racing safety equipment & apparel retailers in the U.S., with four stores and our mobile showroom. We have become known for having the largest combined inventory and the lowest prices on all the best brands in the business. We are racing enthusiasts who pride ourselves on helping our clients make the right gear choices for their specific needs.